Nearly every marketing strategy available attracts two 5 senses… sight and hearing. Why marketing companies concentrate on both of these senses whenever we realize that concentrating on all five will strengthen the sense the company leaves around the customer?
Several surveys reveal that our olfaction is most likely probably the most impressionable and responsive from the five senses. Smells cause you to remember certain recollections and go straight towards your “feelings” and touch you emotionally instead of getting filtered from your brain like the majority of marketing messages. All of us recognize the result that particular smells dress in us.
I have seen some interesting examples recently of Physical Branding in play. There are many banks in your area which use our services within the Orlando area. This bank chain uses the new made coffee smell in the branches to sooth, relax making its customers feel in your own home. This bank keeps growing a lot… any correlation? Maybe so. There’s also several single location smaller sized companies following a Scent Marketing part of their branding plan. For instance, a Health spa using Peach and Rosehip scent to calm and relax their clients while browsing the waiting room or perhaps a Family Dental professional while using Eco-friendly Tea and Lemongrass scent to help prove their location is upscale, approachable, relaxing and various from the rest. They have pointed out in my experience lately that business has elevated and worker productivity has well. It’s not necessary to be considered a billion dollar business to make use of Physical Branding.
Music and Touch
Don’t forget forget hearing and touch! Seem evokes memory and emotion too. What sort of music are you currently playing inside your establishment? Could it be a playlist that you simply made since you enjoy it or does your own music reflect the kind of your customer demographic? Playing the proper of music can produce a mental enjoyable experience for the customers. Research has also proven that individuals are prepared to spend more money and remain longer when they’re experiencing the music!
What exactly are your clients touching? Will they communicate with anything inside your store? Otherwise… change that. Clearly, fitting clothes is easily the most traditional form on Touch. Fitting clothes enables your clients to feel, smell and find out themselves inside them. Effective stuff. What for those who have a bicycle shop? Enable your customers ride the bike, play with the features, demo units and so forth. Why do you consider Target and Walmart also have things that you should have fun with or communicate with? Because they already know having fun with your senses will pay off on their behalf in a major way.
Should you accept me to date, then let me know why its so difficult to find brands that promote by attractive to all five senses???